![]() Programmatic buys automatically powered with publishers’ dataĪdvertisers increasingly rely on publishers' first-party data to enrich their marketing strategies. ![]() ![]() In the future, EPIDs will be powering a variety of other marketing use cases in Display & Video 360 with no action required by advertisers. Exchange Provided Identifier, also known as EPID, provides Display & Video 360 with new signals which will be used to automatically future-proof frequency management tools. Optimized targeting helps advertisers expand reach across relevant audiences and increase return on investment with the touch of just a button. We’re announcing two of these solutions today, optimized targeting and Exchange Provided Identifiers. This is why we are building simple, off-the-shelf solutions in Display & Video 360 with first-party data and machine learning. 1 We don’t believe this should be rocket science for programmatic advertisers. In fact, 62% of consumers in the US consider it important to have a personalized experience with a brand. Consumers want privacy but they also want relevant ads. As digital advertising changes, it's essential for advertisers to stay ahead of the curve while meeting people's expectations.
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